The girl behind the content
Hey, I'm Paula! I'm a Los Angeles based strategic content partner helping travel, travel tech, beauty, and lifestyle brands create content people genuinely trust. As someone in my late 20s who's always planning my next trip, I'm constantly discovering new destinations, booking platforms, travel products, and everyday essentials that make every journey a little easier and a lot more enjoyable.
Having traveled to 17 countries, I create content from real experiences because I believe the best recommendations come from people you trust. Travel is at the core of my brand, and everything I pack, wear, and use along the way naturally becomes part of the story. Whether it's a booking platform that makes planning easier, a luxury hotel worth checking into, or the skincare, beauty, and fashion products I never leave home without, I create content that's genuine, relatable, and rooted in the products I genuinely use and love.
With over 3.5 years of experience in social media management and content strategy, I combine creativity with strategy to create content that's aligned with each brand's goals while building meaningful connections with their audience. My goal is always the same: to create content that feels like a recommendation from a friend.
I've partnered with brands including Pixi Beauty, Batiste, FORM, Case-Mate, Oliver Thomas, and Pixory Photobooks, bringing a thoughtful, consumer-first perspective to every collaboration.
